Blackburn Rovers long-term partnership with principal sponsor Totally Wicked Hits counter Ruck

The 2023-24 campaign was the sixth season of the proud and productive partnership, which started in September 2018 when Totally Wicked came on board as Rovers’ official training kit sponsor.

The thriving Blackburn business, whose headquarters are based just a stone’s throw from Ewood Park, enhanced their relationship with the club in January 2022 by also becoming front of shirt sponsor.

Whilst it has been mutually agreed that the commercial partnership will now come to an end, Totally Wicked will remain a valued part of the Rovers family through their support of the club’s official charity, Blackburn Rovers Community Trust. The organisation have also purchased Season Tickets and subsidised the cost of merchandise for their staff for the 2024-25 season, which has been something they have committed to over a number of years.

Marcus Saxton, CEO of Totally Wicked, said: “We have been a proud principal sponsor of Blackburn Rovers for six seasons, with the club and our business sharing a rich history rooted in Blackburn.

“Totally Wicked and Blackburn Rovers both invest in a local community that we have in common and together we have shown how a successful local partnership can flourish over time, particularly when both parties share similar values.

“Many alcohol and gambling brands continue in similar partnerships with sporting teams, although it would be difficult to identify any benefits beyond those that are purely commercial. Vaping has played an extremely positive and ground-breaking role in supporting adult smokers’ transition to a safer way of taking nicotine, and for many, to stop smoking completely.

“Our partnership with Blackburn Rovers comes to an end with heavy hearts and many positive memories, and we wish the club all the best success for the future.”

Rovers’ CEO Steve Waggott added: “Everyone at the club would like to thank Totally Wicked for all their support over the last few years.

“To work closely alongside a local business owned by a huge Rovers fan has produced a much-valued and powerful partnership.

“We are delighted that they will continue to work alongside the club by supporting the fantastic work of our Community Trust, demonstrating the alignment of their social values with ours.”

The club looks forward to unveiling our new front of shirt sponsor over the coming weeks.

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