“Wow” – Simon Jordan sends warning to Leeds United owners amid Rangers FC takeover talks

The prospect of 49ers Enterprises, the owners of Leeds United, investing in Rangers has sparked plenty of discussion, with former Crystal Palace chairman Simon Jordan offering his take on talkSPORT.

While he acknowledged the potential scale of the project, he raised concerns about the financial realities of competing at the highest level.

With Leeds pushing for Premier League promotion, Jordan also questioned the 49ers’ ability to elevate both clubs simultaneously.

Simon Jordan told talkSPORT: “All of a sudden, this lot could become a powerhouse in the UK game, Leeds United and Rangers, at the top of these two clubs, wow. I don’t think Rangers are going to become a powerhouse, because they’re still going to operate within the confines of the Scottish Premiership, which in of itself detracts from their opportunities.”

“There’s only so much money you can get from putting people inside football stadiums and selling a bit of merchandise. Real money comes from broadcasting deals.”

The reasons why Manchester City and Manchester United, Liverpool, and Arsenal have turnovers of £500-600million is because of the broadcasters paying the best part of 40-50% of it, the rest is coming from commercial deals and of course the fans in attendance.”

 

“The owners of Leeds United bought a Premier League football club. The original deal was to be involved with a Premier League football club, to buy out [Andrea] Radrizzani on the basis of being a Premier League football club. They probably got a discounted price because they dropped down into the Championship, but they’ve not set up to be a Championship football club.”

With Leeds on course to secure Premier League promotion, Jordan believes it will take a significant financial turnaround to restore the club as a mainstay in the top-flight