SHOCKING NEWS;Everton announce change of new home to be called Hill Dickinson Stadium

Everton’s new home at Bramley-Moore dock will be known as Hill Dickinson Stadium, the club has announced, after a naming rights deal with the commercial law firm.

Everton have been seeking a naming rights partner for their £800m stadium for some time and had hoped to attract a blue-chip company to their impressive development on the banks of the Mersey. They have signed a long-term deal with Hill Dickinson, which was founded in Liverpool in 1810 and has expanded into Europe and Asia in recent years.

Neither party has announced the length or financial terms of the deal but Everton claim it is “one of the largest stadium naming rights deals in Europe”. That would value the deal at around £10m per year.

USM, the holding company of Alisher Usmanov, paid £30m for an exclusive option on naming rights for the new stadium in 2020 only for Everton to cut ties with the oligarch’s companies after Russia’s invasion of Ukraine. Everton’s men’s team play their final game at Goodison Park on Sunday before the move to Bramley- Moore dock.

David Moyes has said the club had to “move on” from Goodison but must be careful not to leave the community heart of the club behind when relocating to the more corporate offering at Bramley-Moore.

The manager said: “We used to hear about the prawn sandwich brigade and that was a bit controversial at the time but I do think football is moving into a world where there is a lot of money being generated and the money coming into football is phenomenal. It looks as if it’s continuing to grow.

“We’ve got to watch that we don’t stay in the past. We have got to move on. Everton need a new stadium, undoubtedly.