Celtic has a very successful business model that has kept the club financially stable over the past two decades.
Even during the COVID season when every club in Scotland felt the economic impact, Celtic were in such a strong position that they came out of that season relatively unscathed, compared to others, off the park.
Since then, the club has gone from strength to strength. Reaping the Champions League group stage rewards for the third season in a row coupled with record turnover last year and the recent sky-high share price, it could be argued that Celtic is in the strongest financial position they have ever been in their history.
And it is for exactly that reason that former Celtic hero, Johan Mjallby, believes that his old club are set to leave Rangers in their wake for years to come.
Celtic won’t let Rangers ‘anywhere near another title’
The big Swede was part of the legendary Martin O’Neill side that swept Dick Advocaat’s Rangers away in the early 2000s and got Celtic to the 2003 UEFA Cup final.
And Mjallby believes that if Celtic uses its financial muscle in the transfer market, it could leave its rivals in its wake for years to come.
Mjallby said [The Sunday Post print edition page 72], “There are five or six weeks of the window still to go and I expect some really good reinforcements to be added.
“I’ve no idea what the budget is for players this summer but I would expect it to be a really healthy one.
“It could well be Brendan is able to look at the market for players in the region of £6 million or £7 million.
“When you think the club signed Cameron Carter Vickers and Jota for that kind of money then you know the quality that’s out there.
“Also, I think that players in that price range are not too different from some players at £15 million.
“But winning titles and trophies must never be taken for granted. That’s why more new signings are required.
“Celtic will want to build on the success of the last three seasons and make sure Rangers don’t get anywhere near another title for years to come.”
You just have to look at Celtic’s trophy history to see just how dominant they have been in Scotland over the last two decades and more.
A second nine-in-a-row and a Quadruple Treble is unprecedented in any league across the world. And after the trophy-less COVID season, normal business resumed fairly quickly.
Ange Postecoglou won a double in his first season and, as Mjallby rightly pointed out, he then splashed the cash the following summer which helped tie up a world-record eighth domestic treble.
If Brendan Rodgers gets that kind of financial backing this summer then it is scary what he could achieve considering what he pulled off last season after a summer of poor recruitment.
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